As Rackner Solutions moved forward, they faced the challenges of a flooded market without the ability to distinguish themselves from other local IT startups. In addition to being lost in the crowd, Rackner Solutions was unsure of their target clientele and did not have the resources to discover their target market.
They needed to break through the noise of the growing IT services industry, but could not find an effective way to make a name for themselves.
“OutboundOps has acted as an extension of our team by providing the sales and marketing talent we were lacking. Within 3 months, we had a steady flow of new sales leads, and increased sales pipeline.”