Drive High Quality Leads
Generate High ROI
Build Brand Awareness & Credibility
What is Email Marketing?
Marketing your products and services through email is a time-saving and cost-effective way to fill your sales pipeline with high-quality leads by connecting with new prospects and reengaging your existing customers. An innovative email marketing strategy allows you to target multiple client segments with personalized messaging for optimal prospect engagement. Whether you’re delivering credibility-building content to new prospects or nurturing current customer accounts, email marketing serves as an effective, scalable way to communicate across audiences.
Benefits of Email Marketing
Email marketing allows businesses to reach large audiences with personalized messaging in real time. And it remains the most efficient way to market, delivering high ROI faster than other marketing tactics. Good email marketing campaigns communicate value with your audience and deliver targeted, relevant messaging to contacts in a place they check several times a day: their inbox. On the back end, email marketing is measurable, dynamic, and scalable, allowing you to see in real time how campaigns are performing and giving you instant insight into the effectiveness of your messaging.
The OBO Approach
We’re experts in outbound marketing—and we know that effective email campaigns are the result of an airtight marketing strategy. Our team expertly assesses your business’s needs and goals to formulate a tailored strategy based on our findings. From there, our team goes into creation mode, creating or enriching contact lists of vetted data, crafting compelling copy, launching campaigns, and managing responses. We’re your full-service email marketing partner.
Technologies We Love
Sales and marketing in the B2B world can sometimes feel impossibly complex. Tactics and trends continue to evolve, and the industry develops software that tries to make our job easier. Now, the number of available CRM and marketing automation (MA)
We all like to think that our memory is way better than it actually is. After all, how many times have you told yourself to remember to pick up dinner on the way home only to speed by the grocery
We’ve likely had many in-depth conversations about the best ways to generate leads for your organization. In this article, we’re going to drill down and reveal the secret sauce we use to refine audiences. Identify Your Ideal Buyer To successfully