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Healthcare group recruiting nurses email marketing

Healthcare Group Achieves 15,309 Conversions within 6 Months

In early 2020, the healthcare group had to suddenly reprioritize hiring needs as the nation plunged into the pandemic. The recruiting team was hit with two challenges: They had an urgent, critical need for nurses and other healthcare professionals in response to COVID, and they could no longer rely on in-person events for recruiting. OBO recognized the need to develop well-organized email marketing strategies and move forward with targeted email campaigns to drive medical professionals to apply to their programs to boost their recruitment efforts.

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Healthcare group recruiting nurses email marketing

Healthcare Group Achieves 15,309 Conversions within 6 Months

In early 2020, the healthcare group had to suddenly reprioritize hiring needs as the nation plunged into the pandemic. The recruiting team was hit with two challenges: They had an urgent, critical need for nurses and other healthcare professionals in response to COVID, and they could no longer rely on in-person events for recruiting. OBO recognized the need to develop well-organized email marketing strategies and move forward with targeted email campaigns to drive medical professionals to apply to their programs to boost their recruitment efforts.

Read More »

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