Buyers are no longer purchasing products based on benefits, they are buying the belief that a product or service is necessary. A brand focusing on beliefs will always find new ways to influence buyer behaviors and shape world-views.
Some writers are tempted to stuff blogs full of keywords on their web pages and think Google will boost their ranking. However, this tactic can
You may see your sales team as the only ones who brings home the bacon. They close leads, pursue the relationship, and generate more business
In their infancy, search engine optimization (SEO) strategies were questionable at best—businesses stuffed clunky keywords like “best product in Baltimore” all over their websites in
Most of us can write, but not all of us can write great content. While you may have an idea in your head of how
Jeff Bezos, CEO and Founder of Amazon, once said, “Your brand is what other people say about you when you’re not in the room.” In