5 Easy-to-Follow Tips for Using LinkedIn Sponsored Content Effectively

Advertising on social media is an easy and profitable way to increase your sales leads. While some may see Facebook and Instagram as a little more difficult to navigate than other platforms, LinkedIn can bring you the results you want—and with minimal effort. LinkedIn provides a social platform but for business-oriented advertisements, especially for the B2B market. As a LinkedIn member, you’re not looking to catch up with Aunt Susie; LinkedIn is an online business hub for members to communicate their newest endeavors and advertise their own services. You can find or post jobs, learn more about a new industry [...]

5 Easy-to-Follow Tips for Using LinkedIn Sponsored Content Effectively 2018-07-09T20:14:30+00:00

SEO the OBO Way

Search engine optimization, or SEO, is the process of improving your website’s ranking by naturally integrating keywords and phrases throughout your website, including its meta description, headers, images, and content. Unlike many other aspects of marketing, SEO is a long-term play; you likely won’t see results for at least six weeks. However, by combining a solid strategy with unique content, you will surely see results. OBO’s approach to SEO emphasizes original content—our ultimate goal is to answer questions that your prospects have about your services and/or industry without being too vague or too in depth. It’s a sweet spot [...]

SEO the OBO Way 2018-06-26T17:08:08+00:00