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Why You Need Marketing and What It Does for Your Sales Team

You may see your sales team as the only ones who brings home the bacon. They close leads, pursue the relationship, and generate more business in the future. However, it’s tough for them to do all that on their own. Previously, it was more common for a sales team to juggle both marketing and sales activities. But with today’s technology, investing in a marketing strategy, especially in digital marketing, is a necessity. Sales should focus on one thing only: closing the leads. A good marketing team brings in plenty of leads so your sales team can focus on doing its [...]

Why You Need Marketing and What It Does for Your Sales Team 2018-10-05T16:00:47+00:00

How Content Mapping and Content Clustering Bolster Organic SEO Efforts

In their infancy, search engine optimization (SEO) strategies were questionable at best—businesses stuffed clunky keywords like “best product in Baltimore” all over their websites in hopes of attaining the top spot on search engine results. Clearly, this made writing quality content difficult—and frankly, boring—to read with so much text focusing purely on search engines and not on readers. In recent years, though, SEO has evolved to now emphasizing the need for original and informative content. Businesses have increasingly begun developing blog posts, white papers, eBooks, and so much more; the expectation is more about providing valuable insight instead of climbing [...]

How Content Mapping and Content Clustering Bolster Organic SEO Efforts 2018-09-27T15:33:07+00:00