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4 Tips to Creating Blogs That People Will Actually Read

Building the right content on your site is essential to bringing in traffic and boosting your Google site ranking. Your content is what prospects are searching for—can you answer their questions in a timely and easy-to-read manner? In an ideal world, it would be great if you could just throw some information onto a page and see your rankings soar, but unfortunately, it’s not that simple. Each blog needs to have the right architecture to be not only read and understood by prospects but also ranked properly by Google. Remember: behind the scenes, Google’s indexing algorithm is looking at your [...]

4 Tips to Creating Blogs That People Will Actually Read 2018-06-14T15:22:54+00:00

What Goes Into a Marketing Budget?

Once a mere department design used to promote ideas, marketing is now an integral part of the traditional sales funnel and forms the foundation for business growth. This means marketing needs to be thinking about how salespeople would interact with prospects in the early stages of a sale. This kind of thinking creates programs and activities that drive higher-value leads to sales. In this new environment, planning your marketing budget is essential to understanding what types of and how many tasks your team can undertake. Business and Campaign Objectives By design, your marketing budget needs to align with your business’s [...]

What Goes Into a Marketing Budget? 2018-06-05T15:20:42+00:00

5 Tips to Help Your Data Migration Projects Run Smoothly

The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage client expectations. All that considered, a “simple” migration project can quickly become overwhelming, especially for inexperienced developers. But don’t fret! Our dev team has plenty of experience in handling these projects. Here are five tips to help your migration projects run smoothly so you can look like heroes to your clients. 1. Have a Gameplan Before taking on a data migration project, team members involved in implementation need to [...]

5 Tips to Help Your Data Migration Projects Run Smoothly 2018-05-29T13:07:45+00:00

Creating Cold Email Campaigns: Our Best Practices

Email marketing is a foundational part of every successful demand generation campaign. Each email becomes its own work of art—expertly crafted and researched to provide the answers your clients are looking for. With the right messaging, your ideal clients will be eager to open the email and further communicate with you about your services. Here at obo. Agency, we have our own best practices we follow for all of our campaigns that provide the best open rates and responses for our clients. For us, strong cold email copy encompasses the following points: Short. No more than 5-7 lines; brevity [...]

Creating Cold Email Campaigns: Our Best Practices 2018-05-25T14:02:26+00:00

What to Look for in an Outsourced Marketing Team

What are the pros of outsourcing your marketing? You may think that marketing is easier when done in house, considering you know more about what your business does and what you need than an outsider might. However, the cost reality of an in-house marketing team can run up to $300,000 a year. Because of this, outsourcing has grown over 57% since 2008. Outsourcing can reduce that cost significantly without lowering your standard of work. Here’s what you need to look for in an outsourced marketing team. Strategic Thinking There is no one right way for a company to market [...]

What to Look for in an Outsourced Marketing Team 2018-05-22T14:07:34+00:00