Loading...

Get More B2B Leads by Getting Inside Your Buyer’s Brain

One of the most frequently asked questions we get at OBO is this: “How can we get more leads?” On the surface, the answer is simple: cater to your buyer. But if you don’t understand your buyer’s motivations and thought processes, getting more leads is anything but simple. Journey Inside the Buyer’s Brain It is hard to hear your buyer’s voice in most of the digital content and positioning statements published these days. In fact, much of what we read is seller-centric, so it speaks from the seller’s position. This copy often opens with how great the seller is, including [...]

Get More B2B Leads by Getting Inside Your Buyer’s Brain 2018-04-03T12:13:40+00:00

Diving into the Deep End of Web Dev: A Beginner’s Guide

Creating a unique, fast, and easy to use website is key when it comes to impressing your clients. You may be familiar with free website builders that take the guesswork of code out for you, but do you really want a templated site that some users might recognize? Of course not! A unique site may require some heavy lifting with coding, but there are plenty of online resources that you can consult to help you along the way. Let’s find out some of the best ways to learn web development if you’re a total novice. Where to Start With so [...]

Diving into the Deep End of Web Dev: A Beginner’s Guide 2018-03-27T13:22:06+00:00

5 Tempting Benefits for Developing in a Linux Environment

Did you know that most developers use Linux as their main operating system (or at least dual boot)? Sure, a novice user may find it daunting at first--just like switching to any new piece of technology is--but there's a reason that 90% of the world's supercomputers run Linux. Recently, our dev team switched over to running Linux and we aren't looking back! Let’s take a look at the top five reasons why our developers love using Linux. 1. Free and Open Source Everyone loves free, and it’s no different when it comes to an operating system (OS). Why shell [...]

5 Tempting Benefits for Developing in a Linux Environment 2018-03-26T14:44:49+00:00

Battle of the Softwares: HubSpot vs. ActiveCampaign

It can be daunting trying to choose a marketing automation software and CRM that best suits your company’s needs. After all, there are dozens of tools that offer robust features and capabilities! At obo. Agency, we have experience in nearly all of the industry-leading softwares and have found two that we feel have the best features and biggest bang-for-your-buck: HubSpot and ActiveCampaign. CRM and Automations Both HubSpot and ActiveCampaign offer powerful yet intuitive CRM features, allowing users to easily manage and organize their contacts, companies, and deals. Both systems enable pipeline creation with fully customizable deal stages and deal [...]

Battle of the Softwares: HubSpot vs. ActiveCampaign 2018-03-26T14:45:27+00:00

Just Zap It! 3 Workflows Made Possible with Zapier

Zapier is a web-based service that allows users to translate data between web APIs. Under the hood, Zapier builds HTTP requests, receives the responses, and then parses that data and makes it available for different actions in the ‘zap’ (further information on the backend structure of Zapier can be found here). Zapier’s clean and intuitive interface makes these requests simple and effective, allowing users to make both basic and complex requests across hundreds of web APIs. While it is possible to create custom web API scripts and spin up frameworks for each new data integration project, Zapier allows users [...]

Just Zap It! 3 Workflows Made Possible with Zapier 2018-03-26T14:45:57+00:00

OBO Wins 2018 Baltimore Corporate Culture Award

Why Company Culture Matters A company is made up of lots of different parts: its clients, its services, its team members… Some organizations tend to overlook one important aspect, though: their company culture. Earlier this month, OBO was the proud recipient of the 2018 Baltimore Corporate Culture Awards. We were recognized for our friendly, engaging, and downright fun culture! Every Friday, our team drinks a beer, and once a month, we take an afternoon to do some sort of activity together, whether it’s going out to eat or working together to escape a room (don’t worry--not from our office!). [...]

OBO Wins 2018 Baltimore Corporate Culture Award 2018-03-05T16:26:39+00:00