What We Can Do

Account Based Marketing

More pipeline opportunities

Precise targeting

Shorter sales cycle

Greater engagement

What is Account Based Marketing?

Account based marketing (ABM) delivers the most important metric in business—revenue. Through the alignment of marketing and sales efforts, ABM focuses on nurturing desirable, high-value accounts with personalized content that builds rapport, presents your services as the best solution, and converts leads into customers.

What is Account Based Marketing?

Benefits of Account Based Marketing

Benefits of Account Based Marketing

ABM efforts begin where most funnels end: identifying decision-makers in key accounts. Once your ideal client is identified, inbound and outbound campaigns are tailored to appeal to their unique challenges, presenting your business as the solution. Meaningful conversations with qualified prospects will be far more fruitful than an impersonal message carelessly sent to everyone in your contacts list.

The OBO Approach

We do the heavy lifting of ABM. Beginning with a deep-dive assessment, we first determine who you are, who your ideal client is, and how to best deliver a personalized message to key decision-makers. Through our ABM process, we then develop tailored strategies that accelerate your pipeline velocity, generating revenue from best-fit prospects. We have the expertise, team, and tools to create, engage, and convert your ideal prospects with a data-backed approach.

The OBO Approach

Tactics

Search Engine Marketing
Search Engine Marketing
Content Marketing
Content Marketing
Social Media Marketing
Social Media Marketing
Demand Generation
Demand Generation
Sales Consulting
Sales Consulting

Technologies We Love

obo. Agency approached us with a comprehensive strategy: they performed a full account based marketing assessment that identified ways we could easily up our marketing and sales game.”

—Leslie Stefanik, PublicRelay

At 30%, our positive email response rate dramatically exceeded expectations and our sales pipeline increased by nearly 200%; the volume was almost overwhelming. Determining how to best distribute the positive responses among my sales staff was the only internal challenge I faced

—Robert Firestein, Ecoprint

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See How Account Based Marketing Can Help Your Business Accelerate