3 Questions to Ask When Considering a Website Redesign

Your website often provides the first impression of your business to prospects, so it needs to look its best. And if it doesn’t, a website redesign may be worth considering as part of your overall business strategy.

Even though one aspect of your site may have worked for a while, if the goal of your site has changed, the design, content, and targets must change as well. Usability (UI & UX) is most important, as prospects just want to find what they’re looking for and not much else. When considering a website redesign, ask yourself the following questions to identify what’s most important for your business and your target prospects.

1. What is My Goal for the Website Redesign?

It’s important to set realistic and valuable goals for your website redesign. With many options available today, you need to be sure of what you want your redesign to provide for your business and site visitors. Do you want your website to attract leads, sell products or services, provide customer service, or do all those things? Make sure to align your redesign with your business goals.

Naturally, you can’t track your results without defining specific goals from the start. But once you do define your goals, you can then measure and track the results with Key Performance Indicators (KPIs).

2. Who is My Target Audience?

You may think that setting a broad target audience would be best for your website, but this strategy rarely works. We recommend narrowing your target audience, seeking only the businesses you know will want to visit your website and tailoring it specifically to these markets.

For example, do you enjoy looking through websites that read almost as an anonymous post to anyone and everyone? Probably not. Instead, your website should read as a personalized “letter” to your target audience. Learn how to get into the reader’s mind and describe their unique interests and needs to create a website designed specifically for those businesses and the people you want to attract. It can be hard work, but it will pay off in the end.

3. Do I Have All the Relevant Content Visitors Want?

For many reasons, developing relevant content is one of the best ways to boost your website’s engagement. In fact, 76% of prospects are looking for websites that make it easy for them to find what they want. As a result, you’ll want to redesign your website to make it simple for visitors to find information they’re seeking. And with a wide array of designs to choose from, you should be constantly thinking about how you can improve and create higher conversion rates.

Once you’ve defined your target audience, creating relevant content becomes a lot easier. Consider these questions to help you decide what content is best for your readers:

  • Why are visitors arriving at my website?
  • What problems do these visitors want to solve?
  • What pains are those problems causing the visitor?
  • How do we uniquely solve those pains?

Pay close attention to the bounce rate of your website. If visitors are leaving without a second glance or clicking through your pages, you may not have content relevant to them. Providing relevant content will also help your SEO ranking—check out our SEO blog to learn more about how your website is ranked on Google.

Redesigning your website is no easy or quick task, but it’s an essential part of every business. Seeking outside help or advice from an agency is always a great idea when considering a redesign for your website. There are many things to consider when making such a substantial change, so you want to make sure you’re covering all your bases.

Contact us to learn more about how redesigning your website can increase engagement, improve SEO ranking, and create a higher conversion rate for your business.

Take me home!

Read more blogs.