6 Tips to Re-Engage With Customers

If you’re like most companies, your primary focus is on new sales. What you’re missing is a huge opportunity to acquire new customers at a fraction of the cost of a new sale. Re-engagement campaigns are the single best way to build your sales funnel with minimal time and investment. The Targets 1. Engage with […]

Why You Shouldn’t Send Cold Emails from Your Marketing Automation System

You want to hit the ground running with your new marketing automation system. You can’t wait to get started, get those fresh leads in, spread the good word. You’ve got heart, kid. But make sure you cover your bases before you start sending emails. Brace Yourself The hard truth about cold emailing through your marketing […]

Performing Successful Research for Your Outreach Campaign

You have started to plot a course towards an email outreach campaign, but you need to figure out who you’re contacting before you can start generating leads. Quality research is crucial for a successful campaign, and targeted research can give your outreach the boost in effectiveness needed to propel you towards success. But what is […]