Digitize Sales, Marketing, Service, and Project Management

If you have multiple projects requiring different people and processes, then having a PMO should be on your priority list. A PMO (Project Management Office) is a division of an organization that helps standardize the various processes related to a project or a program. PMOs help reduce the complexity of a project and increase the efficiency of your organization.

PublicRelay wanted to focus their sales team and gain the ability to measure sales performance via an overhaul of their foundational sales and marketing tools. Their technology stack had grown to include multiple, unintegrated tools, which resulted in siloed information and data blind spots, causing friction between their sales and marketing teams. In addition, PublicRelay needed to achieve messaging continuity in their marketing programs. So, they reached out to OBO to create marketing programs and a sales infrastructure to drive sustainable growth.

ISPE had been using iMIS, a leading provider of AMS (Association Management System), for the last ten years and integrated the Higher Logic email marketing into their platform for five years, both expensive and time-consuming. ISPE decided that they needed a switch and sought after the best Marketing Automation that was in use. They identified HubSpot as the best software to use going forward. Still, they needed to find a HubSpot partner that would get iMIS integrated with HubSpot within a reasonable timeline and cost. So, they reached out to OBO.

HubSpot recently released its latest hub, Operations Hub. Ops Hub isn’t just a bundle of features; it’s a new way of sharing information, aligning teams, and removing data silos throughout your organization. It combines three significant parts of an organization’s operations.