Digitize Sales, Marketing, Service, and Project Management

HubSpot recently released its latest hub, Operations Hub. Ops Hub isn’t just a bundle of features; it’s a new way of sharing information, aligning teams, and removing data silos throughout your organization. It combines three significant parts of an organization’s operations.

The organization was at a loss on how to take full advantage of Salesforce’s expansive features. They wanted their CRM customized to their business processes and have their sales team adopt and use it consistently. They have 28 sales representatives in total, and only two sales reps were actively using Salesforce. So, they contacted OBO to help onboard and improve Salesforce utilization among their sales team.

Today’s sales professionals still have to go through outdated processes that can easily be automated with the right technology. If a company wants to have a robust pipeline with continuous leads coming in, they must arm their sales and marketing teams with well-suited, modern practices and tools.

In early 2020, the healthcare group had to suddenly reprioritize hiring needs as the nation plunged into the pandemic. The recruiting team was hit with two challenges: They had an urgent, critical need for nurses and other healthcare professionals in response to COVID, and they could no longer rely on in-person events for recruiting. OBO recognized the need to develop well-organized email marketing strategies and move forward with targeted email campaigns to drive medical professionals to apply to their programs to boost their recruitment efforts.