If you’re like most companies, your primary focus is on new sales. What you’re missing is a huge opportunity to acquire new customers at a fraction of the cost of a new sale. Re-Engagement campaigns are the single best way to build your sales funnel with minimal time and investment. The Targets 1. Engage with Previous Customers – Most B2B companies have a list sitting around with customers from 5 years ago that had a great experience but didn’t end up needing the service or product after the initial purchase. This list is an easy target for a Re-Engagement campaign. [...]
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