Inbound marketing is important, we tell all our clients to take advantage of it. Unfortunately, not every customer out there is looking up everything your company offers. When you rely on inbound, you only capture people who are already far down the funnel. This means you aren’t filling the rest of your pipeline with people who are unfamiliar with your brand. It’s the difference between casting a net and hoping for the best vs. spearfishing for the tastiest catch. Pure Inbound Marketing There is a lot of research on inbound marketing, and it seems that everyone has their own [...]
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So far Ashley Mazurek has created 6 blog entries.
For big and small companies alike, capturing leads and converting them into sales-ready prospects is essential for growth. Traditional marketing techniques rely on either broad, sweeping distribution, or the painstaking work of identifying and categorizing an audience. This is not only inefficient, but also ineffective. By transitioning to an automated approach, you are able to better serve your customers by sending targeted content based on user behavior and interests. But what is marketing automation, and do I need to be a computer engineer to implement it? Marketing automation is essentially a collection of tools which help to streamline and [...]
Let’s be honest, most businesses are completely unaware of the goldmine right at their fingertips. This untapped potential shines new light on leads and prospects, tracks down unique consumer buying processes, and helps uncover trends to increase sales. By reading the title of this post you probably already know the goldmine I’m referring to... You guessed it: data. Why Data is So Important These days, companies collect data for many reasons. It can be used to track leads, find out which products are hot on the market, and decide how to expand their target audience. Data is so important [...]
If you are looking to expand your consumer base, cross selling needs to become a part of your business strategy. Consumers’ reliance on digital discovery when looking for a product or service is growing, so companies with a strong digital presence are at an advantage. But for non digital companies, the competition makes it difficult to generate brand awareness. What is Cross Selling, Exactly? This rise of competition in the digital marketplace makes acquiring new prospects challenging, but cross selling is a proven way to build a solid sales pipeline. In the most basic sense, cross selling is [...]
So here's a case study, how does a B2B furniture company survive? The amount of furniture stores I pass on my way to work every morning is almost alarming. Their windows are littered with signage claiming the lowest prices, highest quality, and best customer service in the industry. But a few months later, those signs will be replaced with ones that say 70%-90% off, everything must go, and closing sales. It makes me wonder what differences there must be between the stores that go out of business quickly to the ones that have been around for a long time, especially [...]
Relying on one channel for communication is never a good idea, regardless of what industry you’re in. For some industries, like commercial printers, this is an issue many struggle with. The convenience and familiarity of direct mail leaves many printing companies reluctant to embark on a digital outreach campaign. We live in a hybrid world. Analog and Digital actually play nice and share their toys, despite what many will say. If you ignore either one, you’re losing out on a huge portion of your prospective clients. And your brand goes absolutely nowhere. Direct Mail Outreach A direct mail piece [...]